Hawk Racing Welcomes Rob Pelance as New VP of Sales and Marketing

Hawk Racing welcomes Rob Pelance as the new Vice President of Sales and Marketing. A retail veteran in and out of the bicycle industry and competitive road cyclist, Rob brings a unique perspective to the Hawk Racing team that will bring many improvements in the year to come.

As we journey into 2019, Hawk Racing is excited to announce that Rob Pelance has joined the team as Vice President of Sales and Marketing.  Rob comes to us from a career in retail sales and marketing both in and out of the bicycle industry.  Most recently, Rob worked at Summit City Bicycles and Fitness, one of America’s Best Bike Shops in 2018 according to the National Bicycle Dealers Association.  He is bringing his expertise in high-quality retail experiences to Hawk Racing as he launches a brand new dealer program to better help and support the Hawk Racing family of dealers worldwide.  In addition, Rob owned and operated a commercial photography studio, and will be bringing his graphic talents to the Hawk Racing marketing department.  If you are interested in becoming a dealer or would like to discuss how Hawk Racing can benefit your shop, you can set up a time to speak with Rob here.

In addition to his duties at the Hawk Racing offices, Rob will be taking over as team captain of the Hawk Racing cycling team.  With a full season of racing, Rob can be seen around the country racing in the Hawk Racing jersey.  As a seasoned veteran of road and mountain bike racing, Rob will be adding insight to our product design and development programs, so watch for new products coming soon.  All sponsored athletes will now be working directly with Rob to help take their racing to the next level while spreading the Hawk Racing brand.

Rob officially started with Hawk Racing in November of 2018.

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