Gone are the days when ceramic bearings were a technology limited to the pro peloton. As more and more of the cycling masses look to advanced technology formerly seen in use only by the pros, the question arises of where the hard-earned money of the average cyclist should be spent. What technologies will get them the largest gains for their money. Similarly, what upgrades are more about the name than the performance. Ceramic bearings are all the rage, but does their performance really live up to their hype?

Hawk Racing welcomes Rob Pelance as the new Vice President of Sales and Marketing. A retail veteran in and out of the bicycle industry and competitive road cyclist, Rob brings a unique perspective to the Hawk Racing team that will bring many improvements in the year to come.

As the new year begins, it becomes time yet again for many to start thinking about resolutions for the year ahead. While the rest of the world makes ill-fated goals for gym visits or healthier diets, many in the cycling community see this as a time to set goals for their cycling season ahead. We’ve […]