New Year…New Look: Time for a New Web Design

As the new year continues to march on, we here at Hawk Racing find ourselves deep in preparations for all of the new things coming in 2019.  This year will be bringing quite a bit of change around Hawk Racing.  Some of it you will see, some of it you won’t.  However, even the unseen things bring benefits to you.  As our company grows and bring on new staff, we are able to expand into programs and areas that we otherwise, frankly, just didn’t have the time and energy to take care of in a manner that our customers would deserve.  This new year allows just such exciting new changes.

New Year...New Look

You may have noticed that things look a bit different around here.  We’ve been hard at working bringing you a brand new design to our website.  Beyond just looking pretty, this brings you some great new benefits.  First, navigation has been simplified to make it easier to find what you’re looking for.  This includes the new site search, which is much more visual and easier to identify what you’re looking for in the search results.

The product pages got and are continuing to get an overhaul.  They will provide more information on the products to help you make a decision on what product is right for you.  In addition, we are adding more filter functionality to the sidebar of the shopping pages to help you narrow down your choices.  Your cart is now accessible from anywhere on the site by clicking the cart button at the top of the page or on each shopping page.  Rather than taking you to a new page, this brings your cart up right there on the right-hand side of your screen so you can make changes without ever leaving the page you’re looking at.

New Website Screenshot
A look at the new homepage design.

Exciting Things to Come

Perhaps the most exciting part of the new design is the groundwork it is laying for things to come.  Coming later this year is a brand new shopping experience that you can only find on our site or at your local dealer.  You’ll hear more about that later, but know that it’s brand new, it’s easy to use, and it’s the first of its kind.  You’ll hear the first details in February, and the new features will be live in May.

Our dealers are getting a makeover as well this year, as a brand new dealer portal opens for them soon.  This will allow them to serve you over and above the great service they already provide.

All of these changes may seem invisible to you now, but great things are in store coming soon.  If you have any questions, contact us anytime and we’re happy to help.

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